Promoting to Wealth and Success

If you have a product or service that you receive or want to receive income from, then you have to embed in your mind that you are the “Heavyweight Promoter of the World”. You have to be ferocious in thought and energy.  Creating a marketing and promotional plan that is researched and strategically developed that will build your brand astronomically.  This is a step in your business plan that will require a lot of ground work activity from ‘YOU” the owner.  This will give you the experience needed for duplication of your efforts.  You  will then be able to create an accountability plan for employees carrying out your mission.


When I take on a new project, I have to know that there is a budget in place for marketing and promotion.  There is an initial marketing plan that I employ using website and logo design, business cards, flyers, yard signs, direct mail campaign, social media campaign, PPC campaign and maybe radio.  There also has to be a budget for the promotion as well because it cost to have to distribute marketing material and utilizing time to send out social media updates, mailing advertisements, and email blasts.  The cost of fees for a local newspaper for distribution.  The mindset has to be one of a militant whereas you HAVE to begin early in the morning and going sometimes late in the evening.  A lot of energy is being exuded during this period because your efforts will determine your initial revenue until you established working relationships with your customers.  The process of developing relationships will create friendships and followers of your brand.  Word of mouth will begin to occur and you will have to spend more time cultivating relationships and maintaining your database.  The income you will be receiving should help you pay for a street team or outsource social media services to work at home individuals.  At any rate, the process of going out and letting people know about your product or service has to be relentless.  You have to fearless.  You have to believe that once someone talks with you that you will be walking with a sale of your product or service.

Wealth and Success is a mindset and every level of development has to resonate this mindset.  Promotion is no different from development, planning, financing, networking, etc.  You have to exert 100 % effort.  This is one time where if you feel like you need to go hard this is the time.  The bigger your campaign the more credible it looks for your target market to becoming life long customers.  At that point the follow-up and management of your database plays the intrical part towards reaching your end result.   I will discuss later the details of client relationship management.  Thank you for sharing your time with me.

If you want to stay in tune with Shanon and his projects follow him @ShanonHudson.  You can also learn more about his academic tutorial and entrepreneurship program at