Promoting to Wealth and Success

If you have a product or service that you receive or want to receive income from, then you have to embed in your mind that you are the “Heavyweight Promoter of the World”. You have to be ferocious in thought and energy.  Creating a marketing and promotional plan that is researched and strategically developed that will build your brand astronomically.  This is a step in your business plan that will require a lot of ground work activity from ‘YOU” the owner.  This will give you the experience needed for duplication of your efforts.  You  will then be able to create an accountability plan for employees carrying out your mission.

RELENTLESS, FEARLESS

When I take on a new project, I have to know that there is a budget in place for marketing and promotion.  There is an initial marketing plan that I employ using website and logo design, business cards, flyers, yard signs, direct mail campaign, social media campaign, PPC campaign and maybe radio.  There also has to be a budget for the promotion as well because it cost to have to distribute marketing material and utilizing time to send out social media updates, mailing advertisements, and email blasts.  The cost of fees for a local newspaper for distribution.  The mindset has to be one of a militant whereas you HAVE to begin early in the morning and going sometimes late in the evening.  A lot of energy is being exuded during this period because your efforts will determine your initial revenue until you established working relationships with your customers.  The process of developing relationships will create friendships and followers of your brand.  Word of mouth will begin to occur and you will have to spend more time cultivating relationships and maintaining your database.  The income you will be receiving should help you pay for a street team or outsource social media services to work at home individuals.  At any rate, the process of going out and letting people know about your product or service has to be relentless.  You have to fearless.  You have to believe that once someone talks with you that you will be walking with a sale of your product or service.

Wealth and Success is a mindset and every level of development has to resonate this mindset.  Promotion is no different from development, planning, financing, networking, etc.  You have to exert 100 % effort.  This is one time where if you feel like you need to go hard this is the time.  The bigger your campaign the more credible it looks for your target market to becoming life long customers.  At that point the follow-up and management of your database plays the intrical part towards reaching your end result.   I will discuss later the details of client relationship management.  Thank you for sharing your time with me.

If you want to stay in tune with Shanon and his projects follow him @ShanonHudson.  You can also learn more about his academic tutorial and entrepreneurship program at http://www.projectwealthandsuccess.org.

Top Four Websites Every New Business Owner Needs

The Internet makes life easier for most users, business owners included. Via the web, entrepreneurs can find information related to finances, management, business procedures, andmuch more. Like www.Bizoodle.com, the following websites were built to help small business owners succeed.

United States Small Business Administration – www.sba.gov
The US Small Business Administration (SBA) is a government agency that helps small businesses, primarily with financial aid. While the SBA does not actually provide any loans, they do offer guarantees that make obtaining a loan much easier on most business owners. Many lenders are much quicker to lend more to an SBA-approved business.

Along with its financial help, the SBA provides a comprehensive look at managing a business from start to finish. They offer helpful how-to guides written by experienced business professionals, andprovide many tips and forms that help you strategize and plan. The SBA’s website currently offers over 25 free online courses that cover everything from business plans to marketing strategies. Most courses take only 30 minutes or less to complete, and you can enjoy these detailed resources at your own pace.

Entrepreneur.comwww.entrepreneur.com
Entrepreneur.com
is an online andprint publication that gives an inside look at starting and maintaining a business. This website offers an encyclopedia to help answer general questions and to define common business terms.  Entrepreneur.com also provides a comprehensive how-to section with articles on everything from naming your business to opening new locations. You can also use Entrepreneur.com to gather franchising information.

Forbes – www.forbes.com
Forbes.com
provides up-to-date news coverage on business and financial matters. You can find news updates around the clock, check the stock market, watch videos, and read business blogs. The website also has a section exclusively for entrepreneurs to find out the latest small business news.

Internal Revenue Service – www.irs.gov/businesses
Compliance with IRS regulations is crucial to the success of your business, and this website can help you learn more about your requirements. The business section of the IRS website gives detailed tax information for small businesses, entrepreneurs, and corporations. If you have questions about when and how much to pay when tax time rolls around, this website can give you a head start. Though this website will allow you to get a great start on your taxes, to properly file for your business you should always contact an income tax professional.

If you ever need your small business questions answered, you should take a look at these sites as they should be able to answer most questions.  Good luck!

Obtaining Funding For Your Small Business

As a consultant, I speak with several people seeking to start or grow their business and one question I ask is “How much money do you have set aside for starting and growing your business?” and lately the response has been, “I don’t have ANY money PLUS I have BAD credit.”  Now this is a common scenario and there have been ways that people have worked through these obstacles.  All one need are education and guidance and they will be able to see their business idea manifest.

Whether starting a new business or growing your existing one, managing your finances effectively is a critical part of operations.  Instead of risking business assets or your own personal funds to keep your business running you can obtain funding from several local and national resources.

Here are a few options for you in securing funding for your business:

1. Small Business Administration
One of the best ways to find funding for your small business is to consult with your local chapter of the Small Business Administration.  You can log onto this website- http://sba.gov/services/index/html for more information.  This website will lead to a wealth of resources for financial assistance such as:
-Grants
-Small Business Loans
-SBA Loans
-Surety Bonds
-Equity Capital Information
-Special Purpose Loans
-7(a) Loan programs

2. The SCORE and Small Business Development Centers in your community are other valuable resources to obtain funding and work with potential investors and loan providers.  Check your local listings for these resources and make an appointment for visit.

3.Venture Capitalists
With this approach, you’ll need to fine-tune your business plan and and work with mentors andadvisors to tap into the right resources.  There are many resources on the web where you can find venture capitalists, but majority of that work will come through reliable referral resources.  With this approach you will incur a few costs and you will need to consider these as an operational cost as you proceed to build your business with expenses falling under the categories of:
a. Marketing and Brand building
b. Labor Costs (wages and salaries of current employees)
c. Creating the Business Plan
d. Professional fees and costs (e.g. Consultants, Lawyers, Accountants)

4. Angel Investors Networks Online
There are many online to search from but you can start with Garage.con and vCapital to locate investors in your area.

5. Term Loans
These loans are typically used for working capital and other secure assets to start or run your business.  These are provided by your local banking institutions thus requiring strong credit history and some collateral.

6. Investment Clubs
There are several investment clubs that with low membership costs they will support and guide you in obtainig money for your start-up capital.  These can be located on the internet but honestly these groups are for inner-circles and sometimes membership to these groups are invitation only.

Typical guidelines to obtaining any kind of funding is a credit score of 640, 3 years of financial statements and tax returns for existing businesses, and a sound business plan.

Learn more with your small business guardian angels at http://www.TheHudsonCorp.com  for assistance in starting or growing your small business.   We explain principles and processes for your success despite whatever business you are in!

Wealth & Success.

Hello Blogger Friends on Facebook and Twitter

Shanon-Michael Hudson

Shanon-Michael Hudson

This is my first training blog called Wealth and Success through Entrepreneurship.

ABOUT ME:

I, Shanon-Michael Hudson, an Atlanta native, is a Visionary and Entrepreneur.  I attended Morris Brown College and Herzing University where I studied Finance and Entrepreneurship.  I have been a business and strategic consultant for over 10 years.  I bring the strategic focus and mature business judgment gained during the last decade of diverse C.E.O. experience with a variety of Entrepreneurial businesses.

Hudson and Associates International Corporation, where I am the Founder and CEO, was developed to fulfill the need for proper education and training with starting small businesses.  As an aspiring Entrepreneur, I found there weren’t any reliable resources to walk me through the initial start and continuation of operating my business venture.  I went to the SBA office downtown Atlanta and was disappointed in the lack of attention and assistance received from the representative and I wondered how many people shared this same bad experience.

I researched consulting companies, coaches, guru’s, business professionals and they were all too expensive for a guy like me with passion, determination, but no money and no credit. There were no FREE workshops or seminars on Entrepreneurship in my local community.  Well, I attended a few seminars but they ended up being on MLM opportunities.

So I started studying.  I woke up each day with the mindset to learn all I could about starting a business and the success principles of Entrepreneurship.  I read a lot of leadership books, and even enrolled in a local college studying Entrepreneurship.   I retained all the knowledge and wisdom on business success processes and systems.  I wanted to share these experiences with people just like me wanting and needing more with having a successful small business.  I learned the legalities of starting a business, operational structures,  marketing of a business including developing web pages, campaigning in social media, blogging, writing articles, video marketing, etc. branding yourself as the expert in your industry.  I learned how to generate FREE leads putting yourself at the forefront of your business to earn a lot of money from your business.  I learned financial statements, tax law, daily bookkeeping, building business credit and establishing trade credit with other businesses.  I also learned the importance of having your team “Circle of Wealth” in your business, outsourcing different components, placing your business on automation so you can enjoy the fruits of your labor.

In this quest, I have developed the “Wealth and Success” Mindset that I am sharing with aspiring Entrepreneurs just like me.  I am becoming financially free from applying these principles and this blog is created to share my experiences and lessons with you.

Let’s get on this journey together.  Dialogue, comment, build a relationship.  I would love to hear from you.  Shalom.